“HEW - 2” pays tribute to origin, identity, and belonging — a reflection of the soil that shaped resilience and ambition.

The line “Our Soil Knows Our Name” captures the unbreakable bond between people and their homeland — a reminder that no matter how far we go, the ground that raised us never forgets.

Each coordinate printed on the back represents the 7 Emirates of the UAE — Abu Dhabi, Dubai, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah, and Fujairah — united in one design to symbolize strength through unity and pride through heritage.

The color composition draws directly from the UAE flag, carrying the nation’s original meanings:

Red — strength, courage, and sacrifice.

White — honesty, peace, and balance.

Green — renewal, prosperity, and growth.

Black (base tee) — resilience, discipline, and power through struggle.

This design is a salute to the land that made us — and to the people who carry its spirit forward.

Front: Minimal Hewside logo for a clean and timeless aesthetic.

Back: Bold statement text “OUR SOIL KNOWS OUR NAME” in UAE-inspired colors, symbolizing unity and belonging.

Seven geographic coordinates representing the Emirates of the UAE, honoring their contribution to culture, resilience, and growth.

Tagline “Rooted in Resilience” marks the bottom — a reflection of Hewside’s ethos.

Finishing detail: HEWSIDE // ESTD 09/29, signifying the brand’s foundation and birth of its legacy.

“Our roots remember what we build upon. Our soil knows our name.”
— Hewside | Style with Impact.